The Hivery is a first of its kind community and inspiration lab, where smart and dynamic entrepreneurs, writers, and creatives go to get mentorship, training, resources, connections, and the kind support you need to create a business and life that matters.

Meet the Founder

Grace Kraaijvanger

Grace Kraaijvanger is an expert at guiding women to create their meaningful next chapters. As founder of The Hivery, a network of creative entrepreneurs, she has nurtured over 8,000 women in their personal and professional journeys.

By sharing her own losses, grief, and unexpected roadblocks, Grace is a beacon of hope and leadership for women through life's changes and uncertain times.

Grace’s Story

There was a rustling, a yearning, a something I couldn’t put my finger on, but it was about me, my identity, an unrest, a stir, a question.

When I was 27, I wanted to open a dance studio in San Francisco. As a former professional ballet and modern dancer, it was my dream to have my own space, my own studio to work on my own artistic expression and to share and collaborate on the wisdom of dance with other dancers in the community. But while searching for studios, a little voice in my head kept thinking, “this would be a cool place for women to work. A sort of women’s collective, or a creative lab.”

Life had other plans for me and it wasn’t my time to open a dance studio - I got pregnant, got busy being a mom and I put my dream on hold. But the idea kept creeping back into my mind and I would dismiss it. I did what many of us do - I got busy with being busy.

When my mother passed away shortly thereafter, I dealt with the pain by throwing myself into my work and continuing the practice of “keeping busy”. I was a marketing executive at the time and spent most of my grieving days working from home, isolated and lost in my thoughts, with a nagging feeling that I was meant to do something else. My mother’s premature death scared me because it made me think about all the things my mother wanted to do in her life but now couldn’t.

That experience and my ongoing yearning for finding something true, made me start questioning the value of what I was doing and what my unique purpose was in life.

As an exploration of that “purpose,” I started to create stuff —

I made a dance film in honor of my mom, I wrote an essay that I read at a theater in the Mission District; I started a lunch discussion called “Women Inspiring Women.” I used artistic expression as a way to find myself and in doing so, I realized that I was not alone.

The more I expressed myself, the more I realized that there were other women who felt just like me, who felt stuck and needed a community of other inspiring women to create, to express, to help each other in this story called life.

Women who wanted to change careers, start a business, go back to work, or take time off for to pursue a passion - there was no “space” both literally and metaphorically to find and create meaningful work that was outside of the “work” norms. From that creative questioning, The Hivery was born.

I knew from the beginning that The Hivery was more than just an idea, and I knew long before the pandemic, that it had to be much more than a physical workspace. It’s a movement about working in an entirely different way. I wanted to create a new model for the way work can be done and that we can create successful, viable work in a kind, supportive and light-filled environment. I wanted to create a metaphorical (and literal) space where the creative and collaborative process could be embraced, not just by artists, but by everyone seeking their next chapter.

The Hivery has evolved and changed.

Like a true hive that expands and grows with the support of its community. During the pandemic, we had to permanently close our spaces, giving us the opportunity to prove that The Hivery movement needn’t be contained within four walls. The Hivery could be anywhere and everywhere.

The Hivery is now a thriving community that brings in-person experiences to a variety of different settings. When we are in-person, we hug, we belong, we learn, we mentor, and we elevate. And that energy permeates to our digital experiences making it all feel that much more human. We are proud of how we’ve pivoted and persevered. And, we are very much still here, in spite of our spaces closing. Now, the momentum of The Hivery can truly be everywhere.

In the beginning, I had no idea where it would go. I allowed myself to be guided by three core values: kindness, creativity, and community. And those three principles have shown me the way.

Through membership, retreats, our signature incubator, master classes, and our upcoming podcast, we exist to help women create the next chapter of their dreams.

Learning how to express yourself in the most authentic manner, showing up every day and doing the work, and surrounding yourself with kind people who believe in what’s possible for you.

Show up, make something, don’t do it alone, repeat. What I hope for the community at The Hivery is that they find their own “inner artist” to own who they really are, express the unique gifts that they have to offer and find empowerment to make their contribution to this world.