How to Create an Email Launch Series that Works (without feeling salesy)

Email is a vital communication tool for sharing with your audience how they can work with you and guiding them through how to buy from you. Often when contemplating an email launch series, you’ll have a big announcement such as:

-A new course

-A new program

-A membership

-A new offer

-A discounted price

...and you’re dying to tell your customers all about it.

I’ll teach you how to create an email launch series (3-5 emails in a row based on a theme) that guides prospective customers through the buying process with you, answers their questions, and builds the trust they need to hit the “yes!” button and buy what you’re offering. 

For example, when it was time to tell our thousands of Hivery Summit attendees about a special price for our Hivery membership, we used an email campaign of four different emails to communicate how the membership can help you create your next chapter. In this workshop, we’d like to take you behind the scenes in how The Hivery plans an email marketing launch campaign so that you can confidently build yours, too.

We are happy to share our process so that you can create email launch campaigns that resonate so deeply with your customers that they feel like you’re speaking directly to them.  

Creating a solid email launch series combines art and science. You need compelling copy that paints the challenges, problems, or frustrations that your ideal client might feel, coupled with how you can help them with your product or service, and a data-driven mind that analyzes what works and what doesn’t. 

Great emails make your customers feel like you’re reading their minds, not selling to them.

In this information-packed webinar, Grace Kraaijvanger, Founder of The Hivery will guide you through:

• How to know when a series of emails is the right marketing tool to use for what you’re offering.

• How to clarify your goals for an email launch series. Maybe you’re creating a series of emails with the intention of welcoming new subscribers or maybe your email series is focusing on converting them to sales (example: signing up for your course). 

• How to use an email series to guide customers and prospects through their decision-making process of working with you.

• Best practices for frequency and content.

• Analyzing and testing what’s working and what’s not so you can learn and improve results every time you send a campaign

• Copywriting techniques that convert to sales (and still feel like your authentic voice). 

Plus, tips on email tech tools, subject lines, and building your email list.

Would you love to…

• Have a specific plan for how you’ll announce new offerings or promotions to your audience (and not feel like a snake oil salesman or spammer)?

• Know how to map exactly what each email in the series will say and offer?

• And! Get my strategies on how you can use email launches to grow your audience and email list?

This information-packed workshop is for anyone who wants to share their work and what you offer to an email list of any size. Or, if you’re just looking to brush up on your marketing skills, knowing that email marketing is still a highly effective tool. 

If this sounds like “news you can use” I’d love to see you in my free masterclass for entrepreneurs, creatives, or anyone with an email list who would like to communicate with their audience, create new customers and happy clients, and still feel like yourself in the process.

Save your seat! And see you there!

Through her work, she has seen the power of creating a community ecosystem that can help, mentor, support, advocate, and even buy from each other.

Building a community that is engaged and aligned to values is a thoughtful and strategic process. It doesn’t just happen. Communities that last, trust each other and create genuine relationships based on their commitment to both the individuals that make up the community and the common threads of the broader collective.

Details: Thursday, May 20, 2021. 1:00 PM 2:00 PM PST

RSVP below.

Free for Hivery Members

Not a member yet? No better reason to join than to finally learn how to start an email launch series that works. 

Join us and then email [email protected] and we’ll get you right into this exciting workshop!