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2021 Planning Workshop

2021 Planning Workshop: Let’s start fresh.

Well, 2020...you were certainly a roller coaster. While we know that 2021 will have its’ ups and downs, we are ready to look to the future and start planning the next chapter! Let’s gather and create a 2021 plan for your business, book, next chapter, non-profit, or creative pursuit.

How does this sound?

Set aside a morning to learn how to map your 2021 plan so that you can:

  • Create a plan for spending more time being truly present with family and friends, instead of worrying about your business.

  • Attract the ideal clients you want to work with and generate more profit

  • Learn an approach to daily and weekly planning that makes you feel calmer, more centered, and productive.

  • Learn how to build focus and creative flow into your days, quarter, and year.

  • Learn how to grow your team, delegate and create standard operating procedures.

You’ll know this is for you, if:

  • You feel burnt out from the year and like you’ve fallen (even a little) out of love with your business.

  • You still feel busy, but not on the work that is most important to you.

  • You haven’t quite tapped into how you work with the customers you love or how to get paid what you’re worth.

  • You feel distracted and like you bounce from one action to another, without feeling a sense of completion or accomplishment. 

The Back Story

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Many of you have been pivoting alongside me as The Hivery has changed. I have certainly poured my energies into adapting to the times so that I could serve people like you who are creating meaningful work. 

What I haven’t always shared though is the toll that the uncertainty took on me personally. The first few months of shelter-in-place, I felt untethered and rudder-less, as if I had suddenly lost sight of my role in my own business. I was down in the dumps, to say the least. 

It was a time of tears, soul-searching, wondering, and many sleepless nights. But slowly, during that time, something started to take shape amidst the uncertainty...and that something was a plan. A plan to rebuild, reconnect, reemerge, and continue on.

Building our newly enhanced virtual membership, The Hivery Circle, writing my book, and leading and teaching our Incubator in a new format all gave me energy and a new north star. But you know what excited me the most? That I had a plan...a direction….a guide toward my vision. While creative thinking and time to ponder and meander is extremely important, it’s also important to clearly activate your vision and deepest desires in the form of a plan. 

You’ll instantly feel more grounded and anchored and READY for the gifts that 2021 has in store. 

When we don’t have a plan, that’s when we can feel like:

  • Time is being wasted.

  • Your workday can feel chaotic

  • You might feel the overwhelm of business clutter.

  • It’s challenging to prioritize what to do

  • You might feel unfocused, foggy, or even resentful of your business. 

  • You can get sucked into the social media rabbit hole, instead of doing the deep work you were meant to do. 

  • You don’t know where your money is going or coming from

  • You feel out of touch with your ideal clients or customers

  • You aren’t sure what to do next.

  • You aren’t sure what happened to the month, quarter or year.

With a plan in place, you’ll feel:

  • Organized and in control of your time

  • Able to prioritize your tasks weekly

  • Flexible and agile to handle the unexpected

  • Clear on your revenue goals and what it takes to get there.

  • Clarity around your offerings and ideal customer

  • Able to delegate and ask for help

  • Connected to your deeper why for starting your business or book in the first place

So, let’s plan together! 

Here’s an overview of what we’ll cover:

  • VISION: At this time next year (2021) what does success look like? Recenter on your values so that you enter the new year committed. 

  • TIME: Assess how you currently use your time and where your energy goes, so that your plan of action is aligned with how you want to feel and show up in 2021. 

  • SALES AND MARKETING PLANNING: What is your sales and revenue forecasting strategy? Set income targets and how to achieve them each quarter. Plan your editorial calendar and content themes.

  • PROCESS AND SOPS: Where can you tighten your process, delegate and create standard operating procedures?

  • GOALS, PROJECTS, AND TASKS: What is the difference between your goals, projects, and tasks and how those key differences are a critical component of building a successful and achievable plan. 

  • HELPERS: What community support can you put in place to make your goals happen?

Mentors include:

  • Grace Kraaijvanger, Founder of The Hivery

  • Megan Flatt, CEO of Let’s Collective

  • Rachelle Nichols, Founder of Rachelle Nichols and Co.

  • Sophie Davies, Founder of Cuppa Culture

  • Ali Dunn, Coach for women

NOTE: Post-its will be an important tool for this workshop.


Thursday, December 3 • 9:30 am- 12:30 pm

This is a Hivery Circle members-only event.

Interested in joining us? Join the membership today!


About Our Mentors

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Grace Kraaijvanger is the Founder of The Hivery and a sought after speaker, visionary entrepreneur, artist, and community-maker. Her career began as a professional dancer, segueing into executive marketing roles. She is a thought leader on empowering women and has interviewed and hosted Dr. Jill Biden, Diane von Furstenberg, Marie Forleo, Chip Conley, Dr. Tererai Trent, Lynne Twist and many more luminaries who believe in creating a new way of making impactful work.


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Rachelle Nichols helps entrepreneurs and small businesses get systems in place to perform at their highest level. She work with her clients on a plan to nurture and follow-up with leads to follow through. She does this through one-on-one consulting as well as done for you project management and online business management. Learn more at: www.rachellenichols.com/


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Sophie Davies is a marketing consultant and the founder of Cuppa Culture. She has a background in PR, branding, marketing and events management and worked with brands including Lacoste, Calvin Klein and Hugo Boss over the past 23 years. Sophie combines her communications background with her love of tea to cultivate connection, creativity and mental wellbeing in my community through Cuppa Culture. Sophie inspires engaging conversations around culture, mental wellbeing and entrepreneurship in a warm group setting over a comforting cuppa. 


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Ali Dunn is passionate about helping her clients live a more engaged, authentic and fulfilled life. She is a certified Co-Active Coach (CPCC), Dare To Lead© trained and has completed an online specialization in the foundations of Positive Psychology. Mapping out strategies for greater fulfillment, next-level career transitions, embracing vulnerability and deepening relationships are just a few of the dynamic development topics you will explore with Ali Dunn Coaching


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Megan Flatt is the Founder of Let’s Collective and a planning expert.

Let’s Collective ™ is a business growth strategy firm devoted to making entrepreneurship easier and helping women-owned businesses scale. Let’s Collective is built on the principle that our success isn’t just possible, it’s inevitable. More at: letscollective.co/

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Author's Circle with Laura Munson, Author of Willa's Grove

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Founders Friday: How to Fall Back in Love with Your Biz